Aracari Healing logo, branding, website, and flyer
Aracari Healing offering is the Transformative Power of Psychedelic Assisted Therapy. The client needed a logo using the Aracari which means Toucan in Portuguese. The logo and branding also had to capture the colorful nature of South America and evoke the rain forests, the home of the Aracari. In addition we needed to evoke a sense of healing amidst the psychedelic nature of treatment. After a few rounds of visual exploration we arrived at the colorful forest visual vocabulary, in an almost storybook illustrative style, that seems surreal yet real, colorful yet calm.
The website needed to keep the focus on the main 2 arms of the offering, therapy and retreats. The retreats calendar then takes the user to the individual retreat pages for details and registration, as well as logistics.
You can view the website at www.aracarihealing.com